Customer Portal – Delivery Location Mapping

Problem
Drivers couldn’t find delivery locations on construction sites where street addresses didn’t exist yet—or didn’t reflect where materials actually needed to go.

Solution
A custom map component in the existing customer portal, allowing customers to drop a pin on the exact delivery location.

Outcome

• Fewer phone calls between drivers and dispatch
• Drivers navigate directly to the drop point
• Customers place orders on-site from mobile devices without needing to explain directions

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The Delivery Problem

SAMI Bitumen Technologies supplies bitumen products to construction sites and new developments. Many of these sites don’t have street addresses yet—or the address points to a site entrance rather than where materials actually need to be delivered.

The result was predictable: drivers making phone calls from the road, customers trying to explain landmarks over poor mobile reception, delayed deliveries, and occasional wasted trips.

A Decade-Long Relationship

GEN11’s relationship with SAMI stretches back over ten years. John originally worked on their FileMaker-based ERP system while working for a previous employer. When that employer moved away from ongoing web development support, SAMI sought John out directly.

That kind of continuity matters. When a new problem emerges, there’s no ramp-up time, no explaining how the business works. Just a conversation about what would help.

The my.sami portal—a mobile-responsive web application for online ordering—was one of the projects John had previously delivered for SAMI. When delivery location issues became a recurring pain point, adding a solution to the existing portal was straightforward.

The Solution

We added a map component to the ordering process. When placing an order, customers can:

1. Search for an address as a starting point
2. Pan and zoom to find the exact delivery spot
3. Drop a pin with a single tap
4. Add notes about access or specific instructions

The coordinates flow through to dispatch, giving drivers an exact location to navigate to—not just a street address.

The component uses the Google Maps and Places APIs, with satellite imagery enabled so customers can identify their site visually. It performs smoothly on mobile devices, which matters when customers are ordering from a construction site with limited connectivity.

Results

Since launching the feature, dispatch reports fewer calls from drivers asking for directions. Customers ordering from active construction sites now have a reliable way to specify delivery points without a phone call.

The feature has become an expected part of the ordering workflow—customers use it without prompting.

Building on What Exists

This project wasn’t a rebuild. It was a targeted improvement to an existing system, delivered quickly because the foundation was already solid and the relationship already established.

GEN11 works with clients over the long term. When a new problem emerges, the response isn’t a new proposal—it’s a conversation about what would actually help.

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